Re-Engagement Journey

Revive cold leads and silent subscribers with messages that reconnect, re-inspire, and reignite interest, all without sounding desperate.

The Psychology Behind
Re-Engagement

The Challenge:

Most subscribers go quiet. That doesn’t mean they’re gone, but it does mean your strategy needs to shift.

The Solution:

Re-engagement journeys tap into the principles of timing, reciprocity, and loss aversion. When you show up with relevance, value, and a reason to care again, dormant users start listening.

The Secret:

It’s not just a win-back discount. True re-engagement starts by acknowledging the silence, offering something unexpected, and guiding them back, one micro-conversion at a time.

Here's How It Works

Think of this as your brand’s version of “We miss you, but we get it.”

This journey respects the quiet but builds a path back, slowly reintroducing value in a non-pushy way. Every message serves to reawaken interest and rebuild trust.

*This is a simplified example to illustrate the journey flow, the real strategy is fully customized to your brand, audience, and goals.

Typical Results

When done right, re-engagement journeys don’t just “win back”, they warm up again with intention.

42%

Increase in reactivated contacts

3.1x

Lift in site visits from previously cold subscribers

57%

Increase in lifetime value from reactivated users vs. new leads

We’ll build a re-engagement flow that feels human, not automated.

Ready to Build Your
Re-Engagement Journey?

Bring your audience back to life with a Re-Engagement Journey that reignites interest, rebuilds trust, and turns silence into conversion.